🔗 Share this article

Users will soon have a fresh option that allows them to cut down on the quantity of AI-created videos appearing in their streams. This step comes as the company disclosed that it currently hosts over 1 billion AI videos.

Pilot Phase and Launch

This change is undergoing trials over the next few weeks before a global launch. This shift comes amid a rise in AI-generated material, spurred by emerging AI video creators.

AI Content on Other Platforms

It has been noted that nearly a tenth of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A large amount of this material is considered low-quality AI content, a term for inferior, bulk-generated content that is typically illogical or surreal.

Based on user feedback that numerous viewers appreciate content made with AI tools, from AI artwork to science explainers, and we intend to give people the ability to see more or less of that, according to their own likes,” stated a spokesperson.

Scale of AI Content

TikTok shared that there are presently 1.3 billion videos on its service labeled as artificially created. Collectively, more than 100 m videos are uploaded to the service daily, making AI content a relatively small percentage of its total content library.

How to Adjust Settings

Members will be capable of decrease or raise the level of AI content they see by opening the topic control feature in the platform and picking the AI content topic. Further subjects that can already be adjusted under the setting include news, fashion, cosmetics, and movement.

Content Labeling and Policies

TikTok’s policies mandate content makers to tag “realistic” artificially created content, and it bans dangerous deepfakes of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be removed under its user guidelines.

Furthermore, the service will henceforth add an artificially created label to content made using its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This measure is aimed to help prevent users from trying to bypass the labeling process.

Educational Initiatives

The company is furthermore introducing a $2 million AI literacy fund for professionals and institutions to develop learning resources about ethical AI use. This initiative will assist educational bodies specializing in educating computer science.

Platform Protection

TikTok has justified its moderation strategy, amid controversy over intentions to cut jobs for a large number of content moderators in the UK. TikTok is set to eliminate a significant number of roles in its user protection division in London, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.

A senior executive stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content prior to it is viewed by staff. The company reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to the use of its automated systems.

“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”